A Fitting Debut
Installation of TW AUDiO’s ELLA system to meet the requirements of the prestigious wedding venue.
We host so many different kinds of events here – not just weddings but also corporate functions and things for the local people who live in this area. The systems that were suggested and demonstrated by James from Flipside were excellent, but ELLA was outstanding.
The Kadwa Patidar Centre (KPC) in Harrow has become the first venue in the UK to feature TW AUDiO’s ELLA system. The prestigious wedding venue approached Flipside to discuss what could replace its house system and were greeted with an option that had never been installed before in the country.
KPC is renowned for its popularity as a wedding venue within London’s thriving Hindu community, as well as celebrated for its work to support local education and charitable causes. Established in 1993, the venue offers two large, extensively equipped spaces with a maximum combined capacity of 950 seated guests. For the committee of volunteers who run the venue, every weekend of the year is booked solid with celebrations, while civic events frequently taking place during the week.
Yet until recently, the venue was reliant on an ageing in-house sound system that had deteriorated to the point of obsolescence. Rather than use it, event organisers were increasingly relying on hired portable speakers, delivering a more expensive and less than satisfactory result. KPC required a modern solution that would deliver the musicality its events required from a discreet footprint and sought advice from leading London-based AV specialist Flipside.
Among the considerations were the shape of the large main room - a 26m x 26m box with reflective surfaces on all sides and a wide, shallow stage framed by a low proscenium. Similarly, the 25m x 14m annex hall is highly reverberant with floor-to-ceiling windows.
The search for the right solution took Flipside to TW AUDiO’s recently unveiled ELLA which combines the slim form factor of a column with the flexibility of a line array plus built-in passive cardioid technology, and this seemed to tick all of the boxes for KPC. However, the system had only been installed in a handful of venues around the world, and never in the UK, so Flipside presented it as one potential solution alongside a more traditional choice.
“It’s always a risk when you are trying to persuade people to be pioneers, but we were confident with the solution we were suggesting to KPC and they were open to trying something new,” says Flipside Soundsystem Managing Director, James Cooper. “We know the quality of the German engineering and the musicality that TW AUDiO offers from some of our other installation projects around the UK, so we understood that ELLA would sound great. It was the combination of this with its compact and discreet design that made it perfect for KPC.”
Each ELLA6 unit combines a custom-designed waveguide with five 1" dome tweeters to reproduce smooth and precise high frequencies up to 20 kHz, matched with a custom designed high performance 6.5" driver. Working with support from TW AUDiO UK, Flipside held a demonstration of both proposed solutions, after which the KPC committee immediately chose ELLA.
“We wanted to know what our options were,” explains Lettings Director, Hasmukh Patel. “We host so many different kinds of events here – not just weddings but also corporate functions and things for the local people who live in this area. The systems that were suggested and demonstrated by James from Flipside were excellent, but ELLA was outstanding.”
With the decision made, a Covid-safe installation means KPC’s main room is now equipped with six per-side arrays of ELLA6, all painted white to disappear into the proscenium. Two TW AUDiO B30i subwoofers are positioned beneath the stage for low-end support while power is courtesy of Powersoft with a single Quattrocanali and single Duecanali. In the annex, four extremely compact TW AUDiO C5 enclosures are mounted in each corner, driven by a single Powersoft Duecanali.
“I pushed to do a demonstration for KPC because I wanted them to hear why ELLA is so ideal for the space,” continues Cooper. “And it went brilliantly. We just hung it up, turned it on and it sounded great. It’s an insanely good system.”
The end result is a solution that will more than meet the standards required for any event KPC could host – ensuring none of the event budget will need to be spent renting audio equipment. As preparations continue for what everyone hopes will be a very busy summer of weddings, parties and more, Cooper is convinced that ELLA is a solution that will prove to be very popular. “It’s an insanely good system,” he concludes. “As an installer that uses a lot of different equipment from different manufacturers, there isn’t anything else close to ELLA. It is simply perfect for the many, many installs that are just like this one.”
- 12 TW AUDiO ELLA6
- 2 Custom steel brackets
- 2 TW AUDiO B30i
- 4 TW AUDiO C5
- Yamaha VXS and VXC speakers
- 8 Channel Audio Technica System 3000 Wireless Microphone System
- Yamaha MRX7D digital Open Architecture Matrix
- 3 Yamaha Digital Control Panels
- Powersoft Canali Amplification